{"id":161,"date":"2023-01-06T23:22:00","date_gmt":"2023-01-06T23:22:00","guid":{"rendered":"https:\/\/tw.cm.upt.ro\/10\/?page_id=161"},"modified":"2023-01-11T08:55:37","modified_gmt":"2023-01-11T08:55:37","slug":"design-de-produs","status":"publish","type":"page","link":"https:\/\/tw.cm.upt.ro\/10\/design-de-produs\/","title":{"rendered":"Func\u021biile \u0219i importan\u021ba unei identit\u0103\u021bi vizuale"},"content":{"rendered":"
<\/div>\n\n

Succesul unei companii este direct propor\u021bionat cu influen\u021ba pe care o are brandul lor.
Pentru a avea un brand puternic, este fundamental ca toate elementele de unicitate ale companiei s\u0103 fie transmise cu acurate\u021be, specifice. <\/p>\n\n\n\n

Elementele nu trebuie s\u0103 fie rigide<\/strong>, ci acestea trebuie s\u0103 evolueze odat\u0103 cu dezvoltarea companiei, cu tendin\u021bele pie\u021bei \u0219i mai ales cu comportamentul dinamic al consumatorilor.<\/p>\n\n\n\n

O firm\u0103 f\u0103r\u0103 identitate vizual\u0103<\/strong> este doar o fantom\u0103 \u00een mediul afacerilor, care transmite nesiguran\u021b\u0103 \u0219i lips\u0103 de profesionalism c\u0103tre cei care \u00eei \u00eencearc\u0103 produsele \u0219i serviciile. \u00cen domeniu este o regul\u0103 foarte clar\u0103 care spune c\u0103 prima impresie se creeaz\u0103 \u00een c\u00e2teva secunde, iar o impresie proast\u0103 se schimb\u0103 \u00een c\u00e2teva luni.<\/p>\n\n\n\n

Dac\u0103 nu ai un brand foarte bine definit se poate pierde un procent de p\u00e2n\u0103 la 80% din
clien\u021bi, iar confruntarea cu urm\u0103toarele probleme este indiscutabil\u0103:<\/p>\n\n\n\n

\u2022 Confuzie<\/strong> \u2013 oamenii nu o s\u0103 \u0219tie cine e\u0219ti, cu ce te ocupi sau care e scopul
t\u0103u ca \u0219i brand. F\u0103r\u0103 o identitate vizual\u0103 bine pus\u0103 la punct este destul de u\u0219or s\u0103 fii confundat cu alte firme care activeaz\u0103 pe aceea\u0219i pia\u021b\u0103.<\/p>\n\n\n\n

\u2022 Campanii de promovare deficitare<\/strong> \u2013 elementele vizuale (logo, afi\u0219e, bannere), cu un design bine definit, atractiv \u0219i personalizat sunt combustibilul care pun pe picioare o campanie reu\u0219it\u0103 \u0219i care o fac eficient\u0103 \u0219i atractiv\u0103. F\u0103r\u0103 aceste lucruri sunt predispuse e\u0219ecuri \u00een campaniile viitoare.<\/p>\n\n\n\n

\u2022 Pierzi \u00eencrederea clien\u021bilor t\u0103i<\/strong> \u2013 un brand f\u0103r\u0103 o identitate vizual\u0103 nu transmite altceva \u00een afar\u0103 de nesiguran\u021b\u0103, mai ales \u00een poten\u021bialii clien\u021bi.<\/p>\n\n\n\n

Identitatea vizual\u0103 \u00eenseamn\u0103 tot ceea ce \u021bine de o companie, produssau serviciu, iar scopul final al efortului depus este de a crea \u0219i promova un brand online \u0219i offline. Practic, identitatea vizual\u0103 include toate elementele vizuale \u0219i auditive care definesc o companie sau un produs<\/strong>, contribuind \u00een acela\u0219i timp la identificarea rapid\u0103, eficient\u0103 \u0219i u\u0219oar\u0103 a acestora.<\/p>\n\n\n\n

Dup\u0103 cum \u0219tim, imaginile au transmis tot timpul informa\u021bia mult mai rapid dec\u00e2t cuvintele, iar elementele de identitate vizual\u0103 sunt esen\u021biale pentru a genera instant \u00een consumator o emo\u021bie legat\u0103 de brand <\/strong>\u0219i pentru a impresiona puternic.<\/p>\n\n\n\n

Odat\u0103 bine pus\u0103 la punct, o identitate vizual\u0103 \u00eendepline\u0219te trei func\u021bii primare, de baz\u0103, \u0219i
anume:<\/p>\n\n\n\n

a) Func\u021bia de pozi\u021bionare<\/strong> \u2013 datorit\u0103 portofoliului variat de elemente: de la
logo, slogan, p\u00e2n\u0103 la website, c\u0103r\u021bi de vizit\u0103 sau pliante, identitatea vizual\u0103 te
pozi\u021bioneaz\u0103 pe o scal\u0103 de diferen\u021biere fa\u021b\u0103 de concuren\u021b\u0103;<\/p>\n\n\n\n


b) Func\u021bia de recunoa\u0219tere<\/strong> \u2013 oamenii ajung s\u0103 \u00ee\u021bi recunoasc\u0103 cu u\u0219urin\u021b\u0103
produsele, serviciile \u0219i misiunea prin ceea ce reu\u0219e\u0219ti s\u0103 prezin\u021bi vizual.<\/p>\n\n\n\n


c) Func\u021bia de definire a profesionalismului<\/strong> \u2013 prin elementele vizuale
potrivite \u00ee\u021bi pot demonstra profesionalismul ca \u0219i firm\u0103. Cum o persoan\u0103 are grij\u0103 ca
\u00eenf\u0103\u021bi\u0219area sa s\u0103 fie cea mai bun\u0103 la un interviu important, a\u0219a \u0219i identitatea vizual\u0103
\u201e\u00eembrac\u0103\u201d brandul pentru \u201einterviurile\u201d zilnice pe care le are cu consumatorii.<\/p>\n","protected":false},"excerpt":{"rendered":"

Succesul unei companii este direct propor\u021bionat cu influen\u021ba pe care o are brandul lor.Pentru a avea un brand puternic, este fundamental ca toate elementele de unicitate ale companiei s\u0103 fie transmise cu acurate\u021be, specifice. Elementele nu trebuie s\u0103 fie rigide, ci acestea trebuie s\u0103 evolueze odat\u0103 cu dezvoltarea companiei, cu tendin\u021bele pie\u021bei \u0219i mai ales … Continue reading “Func\u021biile \u0219i importan\u021ba unei identit\u0103\u021bi vizuale”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-161","page","type-page","status-publish","hentry"],"yoast_head":"\nFunc\u021biile \u0219i importan\u021ba unei identit\u0103\u021bi vizuale - PR&Beer<\/title>\n<meta name=\"description\" content=\"O firm\u0103 f\u0103r\u0103 identitate vizual\u0103 este doar o fantom\u0103 \u00een mediul afacerilor, care transmite nesiguran\u021b\u0103 \u0219i lips\u0103 de profesionalism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw.cm.upt.ro\/10\/design-de-produs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Func\u021biile \u0219i importan\u021ba unei identit\u0103\u021bi vizuale - 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