{"id":200,"date":"2023-01-11T09:25:47","date_gmt":"2023-01-11T09:25:47","guid":{"rendered":"https:\/\/tw.cm.upt.ro\/10\/?page_id=200"},"modified":"2023-01-11T09:36:27","modified_gmt":"2023-01-11T09:36:27","slug":"coduri-si-elemente-grafice","status":"publish","type":"page","link":"https:\/\/tw.cm.upt.ro\/10\/coduri-si-elemente-grafice\/","title":{"rendered":"Coduri de culoare"},"content":{"rendered":"
<\/div>\n\n

Puterea unei identit\u0103\u021bi de brand este reprezentat\u0103 de c\u00e2t de bine poate s\u0103 aduc\u0103 la via\u021b\u0103 dorin\u021ba \u0219i inten\u021biile brandului, dar \u0219i c\u00e2t de repede poate fi perceput \u0219i recunoscut de c\u0103tre publicul \u021bint\u0103.<\/p>\n\n\n\n

Singur, dup\u0103 cum am mai spus un logo este doar un simbol mai dr\u0103gu\u021b. Pentru a nu dec\u0103dea \u00een aceast\u0103 categorie trebuie s\u0103 dob\u00e2ndeasc\u0103 un sens, ceva puternic, care s\u0103 se ancoreze \u00een min\u021bile consumatorilor.<\/p>\n\n\n\n

Ca un logo<\/a> s\u0103 poat\u0103 s\u0103 fac\u0103 acest lucru trebuie, \u00een primul r\u00e2nd, s\u0103 respecte patru
principii de baz\u0103<\/a>:<\/p>\n\n\n\n

  1. Un logo trebuie s\u0103 fie simplu<\/strong> \u2013 un logo cu un design simplu tinde s\u0103 creeze un impact mai mare asupra audien\u021bei \u0219i s\u0103 r\u0103m\u00e2n\u0103 \u00een memoria acesteia.<\/li>
  2. Un logo trebuie s\u0103 fie memorabil <\/strong>\u2013 un logo eficace, \u0219i memorabil vine imediat dup\u0103 principiul simplit\u0103\u021bii. Cu logoul potrivit po\u021bi acapara min\u021bi.<\/li>
  3. Un logo trebuie s\u0103 fie durabil<\/strong> \u2013 un logo eficace trebuie s\u0103 treac\u0103 \u0219i testul timpului f\u0103r\u0103 s\u0103 \u00eemb\u0103tr\u00e2neasc\u0103. Un logo imun la acest lucru poate s\u0103 fie eficace \u0219i \u00een urm\u0103toarele decenii.<\/li>
  4. Un logo trebuie s\u0103 fie versatil<\/strong> \u2013 un logo potrivit trebuie s\u0103 fie versatil, s\u0103 poat\u0103 fi folosit \u00een diferite medii f\u0103r\u0103 s\u0103 par\u0103 scos din context \u0219i s\u0103 transmit\u0103 acela\u0219i mesaj peste tot.<\/li><\/ol>\n\n\n\n

    Acestor principii se al\u0103tur\u0103 \u0219i \u201eteoria culorilor\u201d. Pentru ca un logo s\u0103 \u201eprind\u0103 mai bine la public\u201d, pe l\u00e2ng\u0103 un design potrivit \u0219i un font pe m\u0103sur\u0103, acesta trebuie s\u0103 respecte \u0219i
    teoria culorilor. <\/p>\n\n\n\n

    Pe c\u00e2t de multe culori poate s\u0103 cunoasc\u0103 omul \u0219i pe c\u00e2t de multe poate s\u0103 creeze, at\u00e2t de multe op\u021biuni sunt pentru un logo. \u00cen momentul actual, culoarea reprezint\u0103 cea mai puternic\u0103 unealt\u0103 de comunicare non-verbal\u0103.<\/p>\n\n\n\n

    Culorile calde, precum galbenul<\/strong>, exprim\u0103 optimism, claritate \u0219i c\u0103ldur\u0103<\/em>; portocaliul<\/strong>
    este o culoare prietenoas\u0103, care exprim\u0103 \u00eencredere \u0219i veselie<\/em>. Ro\u0219ul<\/strong> este deja o culoare
    destul de \u00eendr\u0103znea\u021b\u0103, care atrage aten\u021bia, exprim\u00e2nd entuziasmul \u0219i jovialitatea<\/em>. <\/p>\n\n\n\n

    Violetul<\/strong> sau culoarea mov sunt culorile \u201ecreativit\u0103\u021bii\u201d, a imagina\u021biei \u0219i a \u00een\u021belepciunii<\/em>. \u00cen
    combina\u021bie cu nuan\u021bele \u0219i culorile potrivite poate chiar s\u0103 exprime statutul de lux al
    produselor, fiind asociat\u0103 cu regalitatea.<\/p>\n\n\n\n

    Albastru<\/strong> este o culoare rece care simbolizeaz\u0103 eficien\u021ba, \u00eencrederea, pacea \u0219i lini\u0219tea<\/em>, oferind un sentiment de siguran\u021b\u0103<\/em>. De cele mai multe ori este folosit \u00een domeniul corpora\u021biilor, IT-ului sau a b\u0103ncilor. <\/p>\n\n\n\n

    Verdele<\/strong> este, \u00een mod instinctiv, asociat cu natura. Este o culoare vie, \u201es\u0103n\u0103toas\u0103\u201d, reprezent\u00e2nd prosperitatea, cre\u0219terea \u0219i pacea<\/em>, fiind folosit\u0103 \u00een mare majoritate \u00een domeniile naturiste, bio sau ecologice.<\/p>\n\n\n\n

    Alb-negru<\/strong> sau non-culorile<\/strong> exprim\u0103 elegan\u021b\u0103, seriozitate, balan\u021b\u0103 \u0219i calm<\/em>. Logourile multicolore<\/strong> sunt v\u0103zute, de obicei, ca logo-uri care exprim\u0103 diversitatea \u00een gama de produse \u0219i servicii<\/em>.<\/p>\n\n\n\n

    \"\"
    Ghidul culorilor \u0219i al emo\u021biilor<\/a><\/figcaption><\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Puterea unei identit\u0103\u021bi de brand este reprezentat\u0103 de c\u00e2t de bine poate s\u0103 aduc\u0103 la via\u021b\u0103 dorin\u021ba \u0219i inten\u021biile brandului, dar \u0219i c\u00e2t de repede poate fi perceput \u0219i recunoscut de c\u0103tre publicul \u021bint\u0103. Singur, dup\u0103 cum am mai spus un logo este doar un simbol mai dr\u0103gu\u021b. Pentru a nu dec\u0103dea \u00een aceast\u0103 categorie … Continue reading “Coduri de culoare”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-200","page","type-page","status-publish","hentry"],"yoast_head":"\nCoduri de culoare - PR&Beer<\/title>\n<meta name=\"description\" content=\"Pe c\u00e2t de multe culori poate s\u0103 cunoasc\u0103 omul \u0219i pe c\u00e2t de multe poate s\u0103 creeze, at\u00e2t de multe op\u021biuni sunt pentru un logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw.cm.upt.ro\/10\/coduri-si-elemente-grafice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coduri de culoare - 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