{"id":209,"date":"2023-01-11T09:40:57","date_gmt":"2023-01-11T09:40:57","guid":{"rendered":"https:\/\/tw.cm.upt.ro\/10\/?page_id=209"},"modified":"2023-01-11T10:05:13","modified_gmt":"2023-01-11T10:05:13","slug":"ce-este-berea-artizanala","status":"publish","type":"page","link":"https:\/\/tw.cm.upt.ro\/10\/ce-este-berea-artizanala\/","title":{"rendered":"Ce este berea artizanal\u0103?"},"content":{"rendered":"
<\/div>\n\n

\u00cenc\u0103 de la apari\u021bia primelor beri artizanale oamenii au \u00eencercat s\u0103 explice procesul de crea\u021bie al acestora pentru a putea s\u0103 le diferen\u021bieze de marile companii comerciale.<\/p>\n\n\n\n

Tentativele pentru o definire \u201eca la carte\u201d a ceea ce \u00eenseamn\u0103 berea artizanal\u0103 au fost multe, poate chiar mai multe dec\u00e2t stilurile de bere pe care le putem g\u0103si pe pia\u021b\u0103. Fiecare dintre aceste defini\u021bii s-au adaptat \u0219i au evoluat constant cu fiecare nou tip de \u201ebere craft\u201d sau fiecare mic\u0103 ber\u0103rie care s-a deschis \u00een ultimele decenii pentru a putea include f\u0103r\u0103 discriminare fiecare nou produc\u0103tor f\u0103r\u0103 nici o problem\u0103. \u0218i, totu\u0219i, nici una nu a reu\u0219it s\u0103 explice concret ceea ce este \u201eberea artizanal\u0103\u201d. Ce mai, un adev\u0103rat drum cu sui\u0219uri \u0219i cobor\u00e2\u0219uri.<\/p>\n\n\n\n

Ca \u0219i b\u0103utur\u0103, berea exist\u0103 de milenii \u0219i p\u00e2n\u0103 recent nu a stat nimeni s\u0103 o g\u00e2ndeasc\u0103 dintr-o perspectiv\u0103 obiectiv\u0103 \u0219i s\u0103 se \u00eentrebe dac\u0103 \u201eberea asta oare chiar o fi artizanal\u0103?\u201d. Nici vorb\u0103, berea era privit\u0103 strict ca modalitate de r\u0103corire \u0219i de hidratare, acea b\u0103utur\u0103 pe care o ai dup\u0103 o zi lung\u0103 de munc\u0103 sau dup\u0103 ce \u021bi-ai omor\u00e2t oponentul \u00een turnirul de la \u00eenceputul s\u0103pt\u0103m\u00e2nii \u0219i acum s\u0103rb\u0103tore\u0219ti victoria.<\/p>\n\n\n\n

A\u0219a au stat lucrurile o bun\u0103 bucat\u0103 de timp p\u00e2n\u0103 c\u00e2nd fabricile de bere au cunoscut un \u201eboom!\u201d masiv prin secolul XX \u0219i s-au transformat peste noapte \u00een entit\u0103\u021bi corporatiste colosale, acapar\u00e2nd pia\u021ba cu bere de tip lager, f\u0103r\u0103 pic de gust sau de savoare \u0219i cre\u00e2nd astfel o dihotomie (care \u021bine \u0219i p\u00e2n\u0103 \u00een prezent) \u00eentre produc\u0103torii comerciali la scar\u0103larg\u0103 \u0219i micile fabrici de bere.<\/p>\n\n\n\n

Nici nu mai era vorba doar de dimensiune, ci \u0219i de calitatea produselor. Ini\u021bial aceste mici fabrici de bere au fost denumite ca atare \u2013 \u201emicro-ber\u0103rii\u201d. Un cuv\u00e2nt destul de simplu \u0219i de sec, care nu prea exprima sut\u0103 la sut\u0103 ceea ce \u00eenseamn\u0103 cu adev\u0103rat o fabric\u0103 de bere artizanal\u0103. Nu oferea oamenilor niciun fel de informa\u021bie cu privire la berile f\u0103cute acolo, procesele, ingredientele, oamenii sau comunitatea \u2013 cu alte cuvinte, etosul berii.<\/em><\/strong> Era o defini\u021bie prea simpl\u0103.<\/p>\n\n\n\n

Prin 1980, Vince Cottone a venit cu o idee de a denumi aceste micro-ber\u0103rii \u201ecraft
breweries\u201d<\/a><\/em> \u00eentr-un articol scris de el. Dup\u0103 spusele lui, criteriile care ar trebui s\u0103 fie \u00eendeplinite ar fi urm\u0103toarele: \u201eo ber\u0103rie de mici dimensiuni care se folose\u0219te de metode \u0219i ingrediente tradi\u021bionale pentru a produce o bere f\u0103cut\u0103 manual, necompromis\u0103 [de alte ingrediente], care este comercializat\u0103 local\u201d<\/em>.<\/p>\n\n\n\n

\u00cen 2000, Asocia\u021bia Berarilor (Brewers Association) din SUA a adus \u00een aten\u021bia publicului \u0219i a produc\u0103torilor o nou\u0103 defini\u021bie \u00een care au ad\u0103ugat trei noi cuvinte: \u201emici, independente \u0219i tradi\u021bionale\u201d.<\/em> Aceast\u0103 trinitate urma s\u0103 diferen\u021bieze fabricile de bere artizanale de inamicii lor corporati\u0219ti.<\/p>\n\n\n\n

Cu toate astea, \u00een 2014 deja au \u00eenceput s\u0103 apar\u0103 noi probleme \u0219i cu aceast\u0103 defini\u021bie
c\u00e2nd a devenit clar c\u0103 fabricile de bere artizanale moderne au \u00eenceput s\u0103 foloseasc\u0103 tehnici \u0219i metode noi pentru a crea diferite stiluri de bere, mai inovatoare cu fiecare nou\u0103 arom\u0103 ap\u0103rut\u0103, astfel c\u0103 nu se mai calificau drept \u201ecraft\u201d.<\/p>\n\n\n\n

Ca \u0219i consecin\u021b\u0103, Brewers Association a scos cuv\u00e2ntul \u201etradi\u021bional\u201d din defini\u021bie \u00een 2018. Dup\u0103 acest lucru, au limitat \u0219i mai mult defini\u021bia ini\u021bial\u0103 pentru berarii care doreau s\u0103 aplice pentru sigla de Berar Artizanal Independent (Independent Craft Brewer Seal<\/a>).<\/p>\n\n\n\n

\"\"
Sigla de Berar Artizanal Independent<\/a><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u00cen cele din urm\u0103, definirea berii artizanale este o decizie a lumii afacerilor. Ceea ce nu
trebuie s\u0103 ne scape din vedere este faptul c\u0103 cei de la Brewers Association (sau orice asocia\u021bie similar\u0103 care exist\u0103 \u00een alte \u021b\u0103ri) sunt un grup comercial, iar toate deciziile sunt luate \u00een interes de business. Scopul lor principal este s\u0103 protejeze interesele membrilor s\u0103i atunci c\u00e2nd vine vorba de legisla\u021bia \u021b\u0103rii, lan\u021burile de aprovizionare \u0219i distribu\u021bie, retail \u0219i branding, chiar dac\u0103 \u00een r\u00e2ndurile lor se afl\u0103 \u0219i berari.<\/p>\n\n\n\n

Preocup\u0103rile \u0219i \u00eengrijor\u0103rile de genul sunt ceva normal \u0219i la noi \u00een \u021bar\u0103, unde \u2013 din p\u0103cate \u2013 nu avem o asocia\u021bie specific\u0103 (sau m\u0103car una func\u021bional\u0103), care s\u0103 dicteze cum e bine \u0219i \u00eencotro s\u0103 se \u00eendrepte produc\u0103torii de bere dac\u0103 vor s\u0103 ajung\u0103 pe pia\u021b\u0103 \u0219i s\u0103-\u0219i comercializeze produsele.<\/p>\n\n\n\n

Partea nasoal\u0103, care apare \u00een urma absen\u021bei unor astfel de asocia\u021bii, este faptul c\u0103 berarul ajunge s\u0103 lupte pentru a-\u0219i ap\u0103ra interesele \u00een fa\u021ba ber\u0103riilor industriale. Un exemplu destul de recent s- a petrecut cu deschiderea ber\u0103riei B\u00e2rlog<\/strong>, o ber\u0103rie de\u021binut\u0103 de Ursus<\/strong>, care a scos prima produc\u021bie \u00een vara anului 2020, cam prin august. Apari\u021bia acestui produc\u0103tor a adus ceva temeri \u00een r\u00e2ndurile berarilor, dar \u0219i a consumatorilor de opotriv\u0103 prin faptul c\u0103 a pornit o concuren\u021b\u0103 destul de acerb\u0103 pentru berile artizanale, prin posibila producere a unor alternative ieftine sub premisa unei false etichete de \u201ebere craft\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cenc\u0103 de la apari\u021bia primelor beri artizanale oamenii au \u00eencercat s\u0103 explice procesul de crea\u021bie al acestora pentru a putea s\u0103 le diferen\u021bieze de marile companii comerciale. Tentativele pentru o definire \u201eca la carte\u201d a ceea ce \u00eenseamn\u0103 berea artizanal\u0103 au fost multe, poate chiar mai multe dec\u00e2t stilurile de bere pe care le putem … Continue reading “Ce este berea artizanal\u0103?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-209","page","type-page","status-publish","hentry"],"yoast_head":"\nCe este berea artizanal\u0103? - PR&Beer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw.cm.upt.ro\/10\/ce-este-berea-artizanala\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce este berea artizanal\u0103? - PR&Beer\" \/>\n<meta property=\"og:description\" content=\"\u00cenc\u0103 de la apari\u021bia primelor beri artizanale oamenii au \u00eencercat s\u0103 explice procesul de crea\u021bie al acestora pentru a putea s\u0103 le diferen\u021bieze de marile companii comerciale. 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