{"id":212,"date":"2023-01-07T09:40:00","date_gmt":"2023-01-07T09:40:00","guid":{"rendered":"https:\/\/tw.cm.upt.ro\/10\/?page_id=212"},"modified":"2023-01-11T10:25:59","modified_gmt":"2023-01-11T10:25:59","slug":"berea-artizanala-si-piata-romaneasca","status":"publish","type":"page","link":"https:\/\/tw.cm.upt.ro\/10\/berea-artizanala-si-piata-romaneasca\/","title":{"rendered":"Berea artizanal\u0103 \u0219i pia\u021ba rom\u00e2neasc\u0103"},"content":{"rendered":"
<\/div>\n\n

Fenomenul berilor artizanale este unul specific Europei de vest \u0219i a Statelor Unite ale
Americi, cu o lung\u0103 \u0219i puternic\u0103 tradi\u021bie de produc\u021bie. De vreo zece ani acest fenomen a \u00eenceput s\u0103 ia amploare \u0219i \u00een Rom\u00e2nia, \u00eencet dar sigur. \u00cen momentul de fa\u021b\u0103 \u00een \u021bar\u0103 sunt<\/a> active 68 de ber\u0103rii, dintre care 17 s-au deschis doar \u00een 2018.<\/p>\n\n\n\n

De la primele beri ap\u0103rute \u0219i p\u00e2n\u0103 \u00een momentul actual, pe pia\u021b\u0103 sunt din ce \u00een ce mai multe sortimente de calitate de tip artizanal\u0103. \u00cen general, acest tip de bere este mult mai apreciat\u0103 \u00een r\u00e2ndul tinerilor, care sunt consumatori preten\u021bio\u0219i, prefer\u00e2nd calitatea ingredientelor \u0219i modul de preparare al berii dec\u00e2t cantit\u0103\u021bile masive de consum. <\/p>\n\n\n\n

Simultan cu aceste preferin\u021be este \u0219ideschiderea acestei marje de consumatori care sunt dispu\u0219i s\u0103 pl\u0103teasc\u0103 pre\u021buri destul de piperate, uneori chiar duble fa\u021b\u0103 de berea de larg consum, pentru a putea s\u0103 se bucure de o bere artizanal\u0103.<\/p>\n\n\n\n

Practic, modul prin care aceste ber\u0103rii artizanale (sau micro-ber\u0103rii) se diferen\u021biaz\u0103 de
concuren\u021b\u0103 este prin faptul c\u0103 produc beri de ni\u0219\u0103, \u00een cantit\u0103\u021bi mici, limitate. Cronologic vorbind, prima bere artizanal\u0103 din Rom\u00e2nia a fost produs\u0103 \u00een 2010 \u00een Timi\u0219oara de c\u0103tre cei de la Clinica de Bere. Treptat au urmat \u0219i al\u021bi produc\u0103tori, precum Z\u0103ganu \u2013 cea mai popular\u0103 bere artizanal\u0103 din \u021bar\u0103, sau cei de la Ground Zero \u2013 o afacere pornit\u0103 din ini\u021biativa unor prieteni.<\/p>\n\n\n\n

Anul 2018 a fost anul \u00een care pia\u021ba berilor artizanale a cunoscut o cre\u0219tere destul de mare \u00een popularitatea la raft: cu 10% sau chiar 15% \u00een prezen\u021ba \u0219i ocup\u0103rile rafturilor din retailul modern rom\u00e2nesc.<\/p>\n\n\n\n

Cum am men\u021bionat \u0219i anterior, \u00een alte articole<\/a>, pia\u021ba rom\u00e2neasc\u0103 este dominat\u0103, \u00een principiu, de produc\u0103tori mari care produc cantit\u0103\u021bi mari de bere de tip lager, destul de preferat\u0103 de rom\u00e2ni, mai ales c\u0103 este ieftin\u0103 \u0219i mult\u0103. <\/p>\n\n\n\n

\u00cen schimb, produc\u0103torii artizanali caut\u0103 mereu s\u0103 ne surprind\u0103 prin produc\u021bia constant\u0103 a unor produse de ni\u0219\u0103, jongl\u00e2nd cu re\u021bete diversificate \u0219i cu arome \u0219i combina\u021bii la care nici nu te-ai fi g\u00e2ndit vreodat\u0103 s\u0103 le \u00eencerci \u00eentr-o bere.<\/p>\n\n\n\n

De la tipica bere blond\u0103 am ajuns s\u0103 g\u0103sim mai u\u0219or pe pia\u021b\u0103 beri negre, ar\u0103mii, ro\u0219ii,
brune, albe, nepasteurizate cu arome puternice de fructe, ciocolat\u0103, cafea, caramel sau chiar arome exotice. <\/p>\n\n\n\n

Spre exemplu, \u00een momentul de fa\u021b\u0103, Ground Zero<\/strong> produce aproximativ 11 tipuri
de bere (5 tipuri ini\u021biale, \u00een 2017 este introdus\u0103 Deranj cu 3 noi arome, iar \u00een 2018 se lanseaz\u0103 \u0219i XperimentALE#001), cu aproximativ 12% alcool \u0219i \u00eenvechite \u00een butoaie de vin. Nici cei de la Hop Hoolingans<\/strong> nu sunt mai prejos, cu peste 33 de sortimente \u0219i arome \u00een momentul actual este unul dintre cele mai diversificate branduri de bere artizanal\u0103 din \u021bar\u0103.<\/p>\n\n\n\n

Dac\u0103 e s\u0103 vorbim despre cre\u0219terea berii artizanale \u00een popularitate putem spune c\u0103 acesta
este un rezultat al interesului crescut al tinerilor de a fi diferi\u021bi fa\u021b\u0103 de norma social\u0103 \u0219i de a \u00eencerca lucruri alternative, diferite. <\/p>\n\n\n\n

Pe de alt\u0103 parte, \u0219i prezen\u021ba tot mai mare a festivalurilor dedicate acestei ni\u0219e a crescut din ce \u00een ce mai mult, mai ales \u00een timpul verii, ajung\u00e2nd s\u0103 aib\u0103 loc \u00een ora\u0219e precum Timi\u0219oara, Sibiu sau Bucure\u0219ti. Aceste festivaluri au creat spa\u021biul perfect pentru produc\u0103tori s\u0103 \u00ee\u0219i m\u0103reasc\u0103 plaja de influen\u021b\u0103 \u0219i s\u0103 atrag\u0103 spre sine clien\u021bi noi.<\/p>\n\n\n\n

\u0218i cum tot am vorbit despre ce tot s-a \u00eent\u00e2mplat \u00een 2018, nu pot s\u0103 \u00eenchei subiectul p\u00e2n\u0103 c\u00e2nd nu apuc s\u0103 men\u021bionez \u0219i faptul c\u0103 tot \u00een acela\u0219i an, la Bucure\u0219ti, s-a deschis oficial \u201eInstitutul de Bere\u201d (The Beer Insititute), un magazin \u00een care g\u0103se\u0219ti numai m\u0103rci de bere artizanal\u0103 rom\u00e2neasc\u0103, de la produc\u0103tori locali cu experien\u021b\u0103 \u00een spate, p\u00e2n\u0103 la branduri nou ap\u0103rute pe pia\u021b\u0103.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Fenomenul berilor artizanale este unul specific Europei de vest \u0219i a Statelor Unite aleAmerici, cu o lung\u0103 \u0219i puternic\u0103 tradi\u021bie de produc\u021bie. De vreo zece ani acest fenomen a \u00eenceput s\u0103 ia amploare \u0219i \u00een Rom\u00e2nia, \u00eencet dar sigur. \u00cen momentul de fa\u021b\u0103 \u00een \u021bar\u0103 sunt active 68 de ber\u0103rii, dintre care 17 s-au deschis … Continue reading “Berea artizanal\u0103 \u0219i pia\u021ba rom\u00e2neasc\u0103”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-212","page","type-page","status-publish","hentry"],"yoast_head":"\nBerea artizanal\u0103 \u0219i pia\u021ba rom\u00e2neasc\u0103 - PR&Beer<\/title>\n<meta name=\"description\" content=\"Oficial prima bere artizanal\u0103 din Rom\u00e2nia a fost produs\u0103 \u00een 2010 \u00een Timi\u0219oara de c\u0103tre cei de la Clinica de Bere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw.cm.upt.ro\/10\/berea-artizanala-si-piata-romaneasca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berea artizanal\u0103 \u0219i pia\u021ba rom\u00e2neasc\u0103 - 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