{"id":48,"date":"2023-01-05T18:27:00","date_gmt":"2023-01-05T18:27:00","guid":{"rendered":"https:\/\/tw.cm.upt.ro\/10\/?page_id=48"},"modified":"2023-01-10T23:29:47","modified_gmt":"2023-01-10T23:29:47","slug":"identitate-vizuala","status":"publish","type":"page","link":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/","title":{"rendered":"Identitate Vizual\u0103"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201eProdusele sunt create \u00een fabrici.<br>Brandurile sunt create \u00een minte.\u201d<\/p><cite>Walter Landor, pionier al designului \u0219i cercet\u0103tor \u00een branding \u0219i comportamentul consumatorului (1913-1995)<\/cite><\/blockquote>\n\n\n\n<p>\u00centr-o societate \u00een care marketing-ul \u0219i promovarea brandurilor \u0219i a produselor au luat cu asalt pia\u021ba de consum, ca \u0219i speciali\u0219ti \u00een comunicare ne lovim constant de ideeaidentit\u0103\u021bii vizuale \u0219i cum s\u0103 cre\u0103m \u0219i vindem pachete de identitate vizual\u0103 cu succes.<\/p>\n\n\n\n<p>Putem spune, totu\u0219i c\u0103 identitatea vizual\u0103 este transpunerea strategiei de brand \u00een elemente vizuale. Astfel, o colec\u021bie de motive, simboluri, culori, elemente de tipografie, ilustreaz\u0103 \u00een cele din urm\u0103 strategia de brand.<\/p>\n\n\n\n<p>Cei de la Rainfall definesc <a href=\"https:\/\/www.rainfall.ro\/brand-identitate-vizuala-sau-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">identitatea vizual\u0103<\/a> ca fiind \u201eun set de instrumente care urm\u0103resc acelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103 pe toate materiale care intr\u0103 \u00een contact cu mediul intern \u0219i extern al unei intreprinderii. Acest lucru se realizeaz\u0103 de regul\u0103 prin fonturi, palete de culori, m\u0103sur\u0103tori \u0219i scheme similare\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eProdusele sunt create \u00een fabrici.Brandurile sunt create \u00een minte.\u201d Walter Landor, pionier al designului \u0219i cercet\u0103tor \u00een branding \u0219i comportamentul consumatorului (1913-1995) \u00centr-o societate \u00een care marketing-ul \u0219i promovarea brandurilor \u0219i a produselor au luat cu asalt pia\u021ba de consum, ca \u0219i speciali\u0219ti \u00een comunicare ne lovim constant de ideeaidentit\u0103\u021bii vizuale \u0219i cum s\u0103 cre\u0103m &hellip; <a href=\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Identitate Vizual\u0103&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-48","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identitate Vizual\u0103 - PR&amp;Beer<\/title>\n<meta name=\"description\" content=\"Identitatea vizual\u0103 este \u201eun set de instrumente care urm\u0103rescacelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identitate Vizual\u0103 - PR&amp;Beer\" \/>\n<meta property=\"og:description\" content=\"Identitatea vizual\u0103 este \u201eun set de instrumente care urm\u0103rescacelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/\" \/>\n<meta property=\"og:site_name\" content=\"PR&amp;Beer\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T23:29:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/\",\"url\":\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/\",\"name\":\"Identitate Vizual\u0103 - PR&amp;Beer\",\"isPartOf\":{\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/#website\"},\"datePublished\":\"2023-01-05T18:27:00+00:00\",\"dateModified\":\"2023-01-10T23:29:47+00:00\",\"description\":\"Identitatea vizual\u0103 este \u201eun set de instrumente care urm\u0103rescacelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103\u201d.\",\"breadcrumb\":{\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tw.cm.upt.ro\/10\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Identitate Vizual\u0103\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/#website\",\"url\":\"https:\/\/tw.cm.upt.ro\/10\/\",\"name\":\"PR&amp;Beer\",\"description\":\"Drink the Creativity Up\",\"publisher\":{\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tw.cm.upt.ro\/10\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/#organization\",\"name\":\"PR&amp;Beer\",\"url\":\"https:\/\/tw.cm.upt.ro\/10\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tw.cm.upt.ro\/10\/wp-content\/uploads\/sites\/222\/2023\/01\/cropped-WhatsApp-Image-2023-01-10-at-20.42.31.jpeg\",\"contentUrl\":\"https:\/\/tw.cm.upt.ro\/10\/wp-content\/uploads\/sites\/222\/2023\/01\/cropped-WhatsApp-Image-2023-01-10-at-20.42.31.jpeg\",\"width\":240,\"height\":131,\"caption\":\"PR&amp;Beer\"},\"image\":{\"@id\":\"https:\/\/tw.cm.upt.ro\/10\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Identitate Vizual\u0103 - PR&amp;Beer","description":"Identitatea vizual\u0103 este \u201eun set de instrumente care urm\u0103rescacelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103\u201d.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/","og_locale":"en_US","og_type":"article","og_title":"Identitate Vizual\u0103 - PR&amp;Beer","og_description":"Identitatea vizual\u0103 este \u201eun set de instrumente care urm\u0103rescacelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103\u201d.","og_url":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/","og_site_name":"PR&amp;Beer","article_modified_time":"2023-01-10T23:29:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/","url":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/","name":"Identitate Vizual\u0103 - PR&amp;Beer","isPartOf":{"@id":"https:\/\/tw.cm.upt.ro\/10\/#website"},"datePublished":"2023-01-05T18:27:00+00:00","dateModified":"2023-01-10T23:29:47+00:00","description":"Identitatea vizual\u0103 este \u201eun set de instrumente care urm\u0103rescacelea\u0219i orient\u0103ri, direc\u021bii, stabilite pentru a crea o imagine unitar\u0103\u201d.","breadcrumb":{"@id":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tw.cm.upt.ro\/10\/identitate-vizuala\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tw.cm.upt.ro\/10\/"},{"@type":"ListItem","position":2,"name":"Identitate Vizual\u0103"}]},{"@type":"WebSite","@id":"https:\/\/tw.cm.upt.ro\/10\/#website","url":"https:\/\/tw.cm.upt.ro\/10\/","name":"PR&amp;Beer","description":"Drink the Creativity Up","publisher":{"@id":"https:\/\/tw.cm.upt.ro\/10\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tw.cm.upt.ro\/10\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tw.cm.upt.ro\/10\/#organization","name":"PR&amp;Beer","url":"https:\/\/tw.cm.upt.ro\/10\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tw.cm.upt.ro\/10\/#\/schema\/logo\/image\/","url":"https:\/\/tw.cm.upt.ro\/10\/wp-content\/uploads\/sites\/222\/2023\/01\/cropped-WhatsApp-Image-2023-01-10-at-20.42.31.jpeg","contentUrl":"https:\/\/tw.cm.upt.ro\/10\/wp-content\/uploads\/sites\/222\/2023\/01\/cropped-WhatsApp-Image-2023-01-10-at-20.42.31.jpeg","width":240,"height":131,"caption":"PR&amp;Beer"},"image":{"@id":"https:\/\/tw.cm.upt.ro\/10\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/pages\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":3,"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/pages\/48\/revisions"}],"predecessor-version":[{"id":172,"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/pages\/48\/revisions\/172"}],"wp:attachment":[{"href":"https:\/\/tw.cm.upt.ro\/10\/wp-json\/wp\/v2\/media?parent=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}