{"id":259,"date":"2018-01-05T14:31:05","date_gmt":"2018-01-05T14:31:05","guid":{"rendered":"http:\/\/tw.cm.upt.ro\/b28\/?p=259"},"modified":"2018-01-09T21:28:39","modified_gmt":"2018-01-09T21:28:39","slug":"simina-florescu-despre-promovarea-si-dezvoltarea-unui-mic-hotel","status":"publish","type":"post","link":"https:\/\/tw.cm.upt.ro\/b28\/2018\/01\/05\/simina-florescu-despre-promovarea-si-dezvoltarea-unui-mic-hotel\/","title":{"rendered":"Simina Florescu – Despre promovarea \u015fi dezvoltarea unui mic hotel"},"content":{"rendered":"
<\/div>\n

Simina este \u015fefa mea de la primul loc de munc\u0103, de\u015fi este ciudat s\u0103 spun acest lucru pentru c\u0103 nu am considerat-o niciodat\u0103 ca fiind \u015fefa mea, ci mai mult o coleg\u0103 \u00een\u0163eleg\u0103toare \u015fi cumsecade. \u00cempreun\u0103 cu sora ei de\u0163ine Hotelul Silva, unul dintre primele hoteluri private din Timi\u015foara. \u00cen interviul urm\u0103tor, Simina ne poveste\u015fte despre modalit\u0103\u0163ile de promovare utilizate pentru Hotelul Silva.<\/p>\n

 <\/p>\n

De c\u00e2t timp lucrezi \u00een cadrul acestui hotel?
\n<\/strong><\/p>\n

Din 2013.<\/p>\n

Pe ce pozi\u0163ie \u00ee\u0163i desf\u0103\u015fori activitatea \u00een prezent? <\/strong><\/p>\n

Marketing manager, dar fac mai mult dec\u00e2t ceea ce \u0163ine de promovare \u015fi marketing.<\/p>\n

Care este gradul de ocupare al hotelului? <\/strong><\/p>\n

\u00cen principu 70%, dac\u0103 e s\u0103 facem pe tot anul, de\u015fi sunt anumite luni c\u00e2nd scade, cum sunt lunile de concediu, august \u00een special. Avem \u015fi c\u00e2teva luni \u00een care este foarte aglomerat, atunci ar fi gradul de ocupare mai mare, dar noi vorbim despre media anual\u0103.<\/p>\n

Care sunt modalit\u0103\u0163ile de promovare utilizate de hotelul t\u0103u?<\/strong><\/p>\n

Nu promov\u0103m \u00een niciun fel prin media sau \u00een alte ora\u015fe. Cel mai mult mergem pe world of mouth, deci se cam recomand\u0103 clien\u0163ii \u015fi ei revin. Ideea este c\u0103 vine unul, revine dup\u0103 aceea cu firma sau cu mai multe persoane, prieteni, cuno\u015ftin\u0163e, depinde ce se \u00eent\u00e2mpl\u0103 \u00een ora\u015f. Booking-ul ne ajut\u0103 foarte mult, putem spune c\u0103 este modul nostru de promovare. Pe Booking post\u0103m fotografii, ne ajut\u0103 review-urile, \u00eencuraj\u0103m clien\u0163ii c\u00e2nd se simt bine s\u0103 descrie acolo c\u00e2teva lucruri. \u00cen rest oferim pixuri, c\u00e2te un mic lucru gratuit. Acum chiar vreau s\u0103 comand ni\u015fte ciocolat\u0103; c\u00e2nd primesc facturile s\u0103 primeasc\u0103 \u015fi o ciocolat\u0103 cu hotelul nostru inscrip\u0163ionat. \u015ei site-ul ne ajut\u0103 a\u015fa pentru c\u00e2teva fotografii, dar \u00een principu oamenii folosesc foarte mult booking-ul \u015fi cred c\u0103-i ajut\u0103 mult \u015fi aplica\u0163ia de telefon \u015fi-\u015fi fac rezerv\u0103rile pe moment.<\/p>\n

Care sunt t\u00e2rgurile de turism la care hotelul particip\u0103 \u00een mod regulat? <\/strong><\/p>\n

Nu particip\u0103m la t\u00e2rguri pentru c\u0103 suntem un hotel mic de 18 camere \u015fi de multe ori abia facem fa\u0163\u0103, adic\u0103 avem prea pu\u0163ine camere pentru ce cerin\u0163\u0103 avem. Noi ne \u015fi situ\u0103m \u00eentr-un loc foarte bun, pe strada Victor Babe\u015f unde este \u015fi Centrul de afaceri \u015fi paralel cu bulevardul Vasile P\u00e2rvan unde sunt facult\u0103\u0163ile. Avem foarte mul\u0163i clien\u0163i, avem multe cadre universitare sau participan\u0163i la t\u00e2rgurile \u015fi\u00a0conferin\u0163ele de la Centrul de afaceri.<\/p>\n

\u00cen ce constau promo\u0163iile oferite oaspe\u0163ilor hotelului? <\/strong><\/p>\n

Promo\u0163ii se primesc, \u00een principiu, pentru rezerv\u0103ri de la trei nop\u0163i \u00een sus. Mai avem promo\u0163ii pentru rezerv\u0103ri f\u0103cute pe booking \u00een aceea\u015fi zi, cu un discount de 7%, 11%, 20%.<\/p>\n

Hotelul t\u0103u folose\u015fte ca modalitate de promovare reclame pl\u0103tite la TV \u015fi\/sau radio? <\/strong><\/p>\n

Nu, acestea nu le folosim deloc. Am avut \u00een trecut mai multe colabor\u0103ri cu cei de la Etno TV \u015fi ne-au f\u0103cut, drept mul\u0163umire, o prezentare cu poze \u015fi o scurt\u0103 descriere a hotelului.<\/p>\n

Ce schimb\u0103ri ai adus \u00een cadrul hotelului? <\/strong><\/p>\n

Schimb\u0103ri.. am renovat, \u00een sensul c\u0103 am anvelopat cl\u0103direa, i-am pus un strat de polistiren care izoleaz\u0103, at\u00e2t pentru c\u0103ldur\u0103 c\u00e2t \u015fi pentru frig, am schimbat pu\u0163in design-ul, culorile, logo-ul nostru cu firma, am facut o firm\u0103 luminoas\u0103 pe led-uri care este mai modern\u0103 dec\u00e2t cea veche.<\/p>\n

E\u015fti mul\u0163umit\u0103 de modul de promovare al hotelului? <\/strong><\/p>\n

Da, este promovat. Cel mai mult pe partea asta de world of mouth, eu zic c\u0103 oamenii merg \u00eenc\u0103 pe principiul acesta de recomandare personal\u0103, de la cuno\u015ftin\u0163e, prieteni, chiar pe toate domeniile, de la companii, inclusiv la persoanele private. Avem foarte mul\u0163i clien\u0163i mai ales \u00een perioadele de \u00eenscriere la facult\u0103\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Simina este \u015fefa mea de la primul loc de munc\u0103, de\u015fi este ciudat s\u0103 spun acest lucru pentru c\u0103 nu am considerat-o niciodat\u0103 ca fiind \u015fefa mea, ci mai mult o coleg\u0103 \u00een\u0163eleg\u0103toare \u015fi cumsecade. \u00cempreun\u0103 cu sora ei de\u0163ine Hotelul Silva, unul dintre primele hoteluri private din Timi\u015foara. \u00cen interviul urm\u0103tor, Simina ne poveste\u015fte despre modalit\u0103\u0163ile de promovare utilizate pentru Hotelul Silva.   De c\u00e2t timp lucrezi \u00een cadrul acestui hotel? Din 2013. Pe ce pozi\u0163ie \u00ee\u0163i desf\u0103\u015fori activitatea \u00een prezent? Marketing manager, dar fac mai mult dec\u00e2t ceea ce \u0163ine de promovare \u015fi marketing. Care este gradul de […]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[42,38,40,39,37],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-interviuri","tag-despre","tag-hotel-silva","tag-interviu","tag-promovare","tag-simina-florescu"],"yoast_head":"\nSimina Florescu - Despre promovarea \u015fi dezvoltarea unui mic hotel - Corina Popovici<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw.cm.upt.ro\/b28\/2018\/01\/05\/simina-florescu-despre-promovarea-si-dezvoltarea-unui-mic-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simina Florescu - Despre promovarea \u015fi dezvoltarea unui mic hotel - Corina Popovici\" \/>\n<meta property=\"og:description\" content=\"Simina este \u015fefa mea de la primul loc de munc\u0103, de\u015fi este ciudat s\u0103 spun acest lucru pentru c\u0103 nu am considerat-o niciodat\u0103 ca fiind \u015fefa mea, ci mai mult o coleg\u0103 \u00een\u0163eleg\u0103toare \u015fi cumsecade. \u00cempreun\u0103 cu sora ei de\u0163ine Hotelul Silva, unul dintre primele hoteluri private din Timi\u015foara. \u00cen interviul urm\u0103tor, Simina ne poveste\u015fte despre modalit\u0103\u0163ile de promovare utilizate pentru Hotelul Silva.   De c\u00e2t timp lucrezi \u00een cadrul acestui hotel? 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