In the ever-evolving landscape of social media, ensuring that your images are formatted correctly is essential for maximum impact. To simplify your social media journey, here’s a comprehensive guide to the most recent image sizes for popular networks like Instagram, X (formerly known as Twitter), Facebook, LinkedIn, TikTok, and more.
Below are the most recent social media image dimensions, as of December 2023.
Quick Social Media Image Size Guide
The image below provides the frequently looked-after social media image sizes at a glance. However, we’re giving you a full Image Size Guide below! 😉

- Profile Picture: 110 x 110 pixels (minimum), 180 x 180 pixels (recommended)
- Post/Image: 1080 x 1080 pixels to 1350 x 1080 pixels
- Story: 1080 x 1920 pixels
Becoming a pro at Instagram goes beyond capturing an ideal photo; it involves meticulous attention to every pixel. From your profile picture to your Story uploads, employing the correct Instagram post sizes can transform an ordinary post into a captivating masterpiece that halts the scroll.
- Profile Picture: 180 x 180 pixels (minimum), 360 x 360 pixels (recommended)
- Cover Photo: 820 x 312 pixels (desktop), 640 x 360 pixels (mobile)
- Shared Image: 1200 x 630 pixels (recommended)
Valuable discussions on Facebook start with great content. Use your Facebook cover photo and newsfeed images to encourage engagement. Ensure the images resonate with your audience’s interests.
X (Formerly Twitter)
- Profile Picture: 400 x 400 pixels (minimum), 2000 x 2000 pixels (maximum)
- Header Image: 1500 x 500 pixels
- Tweet/Image: 1200 x 675 pixels (recommended)
When talking about X, initial impressions hold great significance. Your Twitter cover photo represents the billboard of your digital identity, while your profile picture serves as a friendly greeting. These visual elements are the initial focal points for users, capturing attention and forming initial perceptions.
- Profile Picture: 300 x 300 pixels (minimum), 400 x 400 pixels (recommended)
- Cover Photo: 1584 x 396 pixels
- Shared Image: 1200 x 627 pixels (recommended)
Effectively utilizing LinkedIn opens doors to connecting and engaging with a broader network of professionals. Emphasize the most pertinent aspects of your business and brand within the banner and cover images. Employing imaginative visuals heightens your visibility and prospects of garnering attention.
TikTok
- Profile Picture: 200 x 200 pixels
- Video/Image: 1080 x 1920 pixels (maximum 60 seconds)
While TikTok initially gained popularity through its 15-second videos, its success equally hinges on effectively used imagery. Adhering to TikTok’s specific image size guidelines is crucial in captivating an audience that appreciates meticulous attention to detail and aesthetics.
More Networks
- Pinterest: 1000 x 1500 pixels (standard pin), 1000 x 1000 pixels (square pin)
- YouTube: 2560 x 1440 pixels (channel cover), 1280 x 720 pixels (video thumbnail)
- Snapchat: 1080 x 1920 pixels (vertical), 1080 x 1080 pixels (square)
Remember, these dimensions are subject to change, so it’s essential to stay updated with any alterations made by the respective platforms.
Why is it important to get social media image sizes right?
It’s essential to ensure that the images you utilize comply with copyright laws. If original visuals aren’t available, sourcing high-quality stock photos is necessary. Exploring tools designed to enhance your social media images is also key.
Besides all that, you’ve got to get your social media image sizes right.
Keeping your visuals optimized according to these specifications ensures that your content appears crisp, professional, and appealing across various social media platforms.
- Preventing pixelation and unsightly image distortion maintains a professional appearance for your visuals.
- Optimizing your photos for each social media channel’s feed aids in boosting engagement.
- Guaranteeing your audience views the complete photo is essential, as improper sizing might truncate your brand’s message.
- Keeping up with current social media image sizes can safeguard your content for the future, potentially reducing the workload for your brand if networks modify image displays again.
Which social media platform do you find most challenging when it comes to image sizes? Share your experiences or tips in the comments below! Let’s streamline our social media image game together.