Firstly, as a person who it is been working in Google Ads area for almost 3 years, it is a must to stay up to date and try the new formats Google offers for improving the clients results. In other words, I had my first experience with YouTube Video – Ad Sequence Campaign .
How did I find it? Different and it took me some time to figure out the upload cannot be done from Google Ads Editor. However, for the moment, bulk upload cannot be done. But… let’s see what are the key features of the YouTube Video – Ad Sequence Campaign.
What is a YouTube Video – Ad Sequence Campaign?
It is a video campaign based on storytelling. Advertisers have now the chance to tell the brand’s story in a more engaging way by showing a series of videos in the desired order. For example, if we are comparing with standard video campaigns, ad sequence campaign let’s you promote your brand in an almost unnoticeable way.
Let me walk you through some “must to know”
Theoretical aspects
- What is the purpose: brand awareness – concept of storytelling – advertiser has control
- Why to choose it? – reinforce a message/tell a complete story
- When to use? – user should be guided on a certain path
- Limitation: no keywords, topics, placements targeting, but they can be excluded
Short “How to do”
- Step 1 – make sure the YouTube account is linked with Google ads account
- Step 2 – Select “Ad sequence” campaign subtype
What are the available Bid Strategies?
| Bidding Strategies | Available formats |
| Target CPM | Skippable in-stream ads Non-skippable in-stream ads Bumper ads A combination of the above |
| Maximum CPV | Skippable in-stream ads |
Budget options & Frequency capping sequence
Ad sequence – final view
What are the “Good to know“?
- No bulk upload supported
- Automatically default to YouTube Videos
- Ad groups/ads can be edited even after the campaign was created
- If an ad group/ads is deleted, whole sequence which follows is deleted
If you are reading this, for sure, you read all mentioned above .
To sum up, one of the final question could be: Do I recommend Video – Ad Sequence Campaign?
Therefore, as a result, after my experience, I definitely recommend them to build the awareness and the engagement with clients and possible clients. Certainly, we like stories growing-up and this doesn’t change once we are adults.
Most importantly, if you give them a try, don’t be afraid of the higher CPMs! They are going to be lower once the campaign is live. Ohh, I’ve almost forgot!! Moreover, the more the user is advancing in the sequence, the higher the CPM would be.
I am curious to hear your experience as well!
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